American Honda Unveils Plans for U.S. Auto Business in 2024

American Honda, in a media briefing with Senior Vice President of Sales Mamadou Diallo, outlined its 2024 outlook for the U.S. automobile business. Diallo highlighted the company's successful rebound in 2023, achieving over 30% growth and meeting pent-up demand. The focus for 2024 includes capitalizing on hybrid models, introducing high-volume Battery Electric Vehicle (BEV) models, and sustaining investment in Internal Combustion Engine (ICE) products.

2024 Automobile Sales:

• American Honda's 2023 auto sales reached 1.3 million units, marking a 33% YoY increase.
• Anticipated sales for 2024 include up to 1.3 million units for the Honda brand and 150,000 units for the Acura brand, reflecting a 10-15% growth compared to 2023.
• Strong inventory positions Honda well for sustained sales momentum in 2024.

Honda CR-V Hybrid Success:

• The Honda CR-V hybrid, achieving 197,317 sales in 2023, emerged as the best-selling hybrid vehicle in the U.S., surpassing expectations.

2024 Product Cadence - Electrification Strategy:

• American Honda aims to kickstart sales of three zero-emissions vehicles in 2024, aligning with its target of achieving 100% zero-emissions vehicle sales by 2040 and carbon neutrality by 2050.

Acura Updates:

• Acura plans to commence sales of the all-electric ZDX SUV in early 2024, adopting a 100% online transaction approach.
• Enhancements for the MDX SUV include styling changes, Bang and Olufsen premium audio, Google-built technology interface, and advanced AcuraWatch™ features.
• The RDX will undergo upgrades to enhance its appeal and functionality.
• An all-new Acura crossover is set to debut later in the year.

Honda Highlights:

• Honda aims to initiate sales of two zero-emissions vehicles in 2024 – the all-new electric Prologue SUV and the CR-V Fuel Cell Vehicle (FCEV).
• The Prologue will prioritize sales in California, ZEV states, Texas, and Florida initially, with a nationwide rollout to follow.
• The new CR-V FCEV combines a plug-in feature with Fuel Cell Electric Vehicle (FCEV) technology, marking North America's first such production vehicle.
• The Civic lineup will receive styling and feature enhancements for the 2025 model year, including the introduction of a Civic hybrid for both sedan and hatchback models.
• Civic hybrid is expected to constitute about 40% of the models' sales.
• The Odyssey will undergo styling and technology enhancements to stay competitive in the minivan segment.

Electrification and Sustainability Updates:

• Honda unveiled its global EV series, the Honda 0 Series, and showcased two concept models, Saloon and Space-Hub, at CES 2024.
• A production model based on the Saloon concept is scheduled for introduction in the U.S. in 2026.
• The Honda EV Hub in Ohio is gearing up for EV production with manufacturing lines already consolidating.

About Honda:

• Honda offers a range of clean, safe, and connected vehicles, including the award-winning Civic, Accord, HR-V, CR-V, Passport, Pilot, Ridgeline, and Odyssey.
• The electrified vehicle lineup includes the Accord hybrid, CR-V hybrid, and the upcoming Civic hybrid. The Honda Prologue SUV, the first volume battery-electric vehicle, will join the lineup soon.

About Acura:

• Acura focuses on delivering expressive styling, innovative engineering, and high-performance through its Precision Crafted Performance DNA.
• The Acura lineup comprises sport sedans, the Integra and TLX, and sport-utility vehicles, the RDX, MDX, and the all-electric ZDX. High-performance Type S variants exemplify Acura Precision Crafted Performance.
• All Acura vehicles sold in America are manufactured in the U.S., using both domestic and globally sourced parts.

The article provides insights into American Honda's strategic approach for 2024, emphasizing hybrid models, BEVs, and sustaining investment in ICE products to drive increased annual sales for both Honda and Acura.

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